Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.

They also cover:

• How to create a killer creative brief
• How well-crafted design can significantly drive conversion rates
• The step-by-step process we followed for a successful rebrand

Timestamps

• (00:00) - - Intro to No Boring Design and Eli
• (07:46) - - Where Agency Partnerships Go Wrong
• (10:27) - - Why You Need to Be Blunt About Your Needs
• (14:05) - - Using Chat GPT and AI to Create an Effective Brief
• (16:08) - - The True Impact of Design
• (23:36) - - How to Use Organic Social Media for Advertising
• (25:12) - - Why Visual Identity Matters to Brand
• (29:46) - - Nailing your Branding Guidelines
• (32:26) - - Why You Need to Experiment with Creative
• (36:21) - - How to Use Design Resources to Create Leverage
• (37:09) - - Getting Work Done: How to Delegate

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works. 

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads. 

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now. 

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more