Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.
They also cover:
- How to create a killer creative brief
- How well-crafted design can significantly drive conversion rates
- The step-by-step process we followed for a successful rebrand
Timestamps
- (00:00) - - Intro to No Boring Design and Eli
- (07:43) - - Where Agency Partnerships Go Wrong
- (10:24) - - Why You Need to Be Blunt About Your Needs
- (14:02) - - Using Chat GPT and AI to Create an Effective Brief
- (16:05) - - The True Impact of Design
- (23:20) - - How to Use Organic Social Media for Advertising
- (24:56) - - Why Visual Identity Matters to Brand
- (29:30) - - Nailing your Branding Guidelines
- (32:10) - - Why You Need to Experiment with Creative
- (36:05) - - How to Use Design Resources to Create Leverage
- (36:53) - - Getting Work Done: How to Delegate
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Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
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