Dave and Dan (COO at Exit Five) go behind the scenes of the recent rebrand of Exit Five with Eli Rubel, Founder and CEO of No Boring Design. Eli shares his candid feedback on where partnerships with agencies and marketing teams often go wrong and the challenges of creative work.
They also cover:
- How to create a killer creative brief
- How well-crafted design can significantly drive conversion rates
- The step-by-step process we followed for a successful rebrand
Timestamps
- (00:00) - - Intro to No Boring Design and Eli
- (07:56) - - Where Agency Partnerships Go Wrong
- (10:37) - - Why You Need to Be Blunt About Your Needs
- (14:15) - - Using Chat GPT and AI to Create an Effective Brief
- (16:18) - - The True Impact of Design
- (24:11) - - How to Use Organic Social Media for Advertising
- (25:47) - - Why Visual Identity Matters to Brand
- (30:21) - - Nailing your Branding Guidelines
- (33:01) - - Why You Need to Experiment with Creative
- (36:56) - - How to Use Design Resources to Create Leverage
- (37:44) - - Getting Work Done: How to Delegate
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Zuddl.
We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.
Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.
Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.
On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.
If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.
Head over to zuddl.com/exitfive to learn more.
