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#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

B2B Marketing with Dave Gerhardt

CHAPTER

The Power of Design and Bold Marketing Strategies in Rebranding

This chapter explores the significance of investing in design in company rebranding to enhance performance marketing. It discusses capturing attention through creative ads and social media, sharing examples of bold and unconventional advertising tactics. The conversation also provides advice for B2B marketers on trusting creative experts, storytelling in marketing, and the importance of refreshing creative content for impactful campaigns.

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