Corporate Underpants S1E11 VIDEO Andy Fitzgerald on Taxonomies, Trust, and Making Sense of Organizational Chaos
12 snips
Jul 15, 2025 
Join Andy Fitzgerald, an independent information architect and content strategy consultant, as he dives into the chaos of organizational communication. He discusses the pitfalls of content systems that reflect internal silos rather than shared understanding. Learn how navigation can signal trust and why content strategy and systems differ. Fitzgerald shares a captivating metaphor: cartography versus templates, illustrating how context is crucial for both users and teams. This conversation is packed with insights relevant for anyone in content-heavy organizations!
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Coupon Chaos Frustration
- Tamara shares a frustrating experience using a complex coupon system at Starbucks and Fred Meyer.
- The system's confusion highlights how added features can hurt user experience instead of delighting customers.
Balance Taxonomy Simplicity and Complexity
- Simplifying complex taxonomies too much alienates people by making it look like nothing is happening.
- Showing some complexity helps organizations appreciate the true value of information architecture.
Disjointed Content Operations Example
- Andy explains how disjointed content operations often emerge as point solutions without clear business alignment.
- These fragmented additions cause user frustration when content systems aren't designed holistically.
