Andy Fitzgerald

Andy Fitzgerald explores why treating the page as the basic unit of content can limit how information travels across websites, apps, and voice interfaces. The conversation ranges from semantic structure and taxonomies to the challenges of making complex medical, civic, and educational information understandable, and why language remains difficult for machines to interpret.

Join Andy Fitzgerald, an independent information architect and content strategy consultant, as he dives into the chaos of organizational communication. He discusses the pitfalls of content systems that reflect internal silos rather than shared understanding. Learn how navigation can signal trust and why content strategy and systems differ. Fitzgerald shares a captivating metaphor: cartography versus templates, illustrating how context is crucial for both users and teams. This conversation is packed with insights relevant for anyone in content-heavy organizations!

In this discussion, Andy Fitzgerald, an expert in information and content strategy, unpacks the intriguing world of knowledge graphs. He explains their role in enhancing user experiences through effective data integration. The conversation delves into the humorously depicted pitfalls of poor data connections and the critical need for a cohesive knowledge model. Andy also explores the significance of standards in knowledge representation, showing how starting small with knowledge graphs can lead to substantial business benefits.