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APQC Podcasts
How to Get Started with Knowledge Graphs with Andy Fitzgerald
Jun 21, 2022
In this discussion, Andy Fitzgerald, an expert in information and content strategy, unpacks the intriguing world of knowledge graphs. He explains their role in enhancing user experiences through effective data integration. The conversation delves into the humorously depicted pitfalls of poor data connections and the critical need for a cohesive knowledge model. Andy also explores the significance of standards in knowledge representation, showing how starting small with knowledge graphs can lead to substantial business benefits.
34:53
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Quick takeaways
- Knowledge graphs allow organizations to integrate diverse data sources for improved user experiences through personalized and relevant recommendations.
- Choosing between buying or building a knowledge graph solution highlights the importance of customization to reflect unique organizational knowledge and goals.
Deep dives
Understanding Knowledge Graphs
Knowledge graphs integrate data and knowledge from various sources to create machine-readable facts, enabling organizations to achieve specific business goals. These goals can include personalization, advanced analytics, and improved recommendation systems. A clear example demonstrates how organizations often misinterpret data, leading to irrelevant recommendations for users. By employing knowledge graphs, businesses can enhance the relevance of data connections and improve user experience.
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Discover
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