
S1E11 VIDEO Andy Fitzgerald on Taxonomies, Trust, and Making Sense of Organizational Chaos
Corporate Underpants
00:00
Intro
This chapter delves into the complications of digital services, particularly highlighting the drawbacks of complex coupon systems and extraneous features that hinder user experience. The host, alongside an expert guest, explores how effective information architecture can bridge the gap between user needs and business objectives.
Transcript
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