The Art of Being Well The Dirty Truth About What’s Really In Your Supplements | Oliver Amdrup-Chamby
Jun 9, 2025
Oliver Amdrup-Chamby, founder of the Danish health supplement brand Puori, shares eye-opening insights about the supplement industry. He reveals the hidden dangers of contaminated products and emphasizes the significance of third-party testing. The conversation dives into the challenges of sourcing clean ingredients, particularly in fish oil and protein powders, shedding light on alarming heavy metal contamination. Amdrup-Chamby also discusses the importance of transparency in labeling, making it clear which supplements are genuinely worth your investment.
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Founding Puori for Fish Oil Purity
- Oliver started Puori after being a gym owner and researching clean fish oils due to omega-3 concerns.
- Early on, no brands shared toxin data on fish oils, motivating their transparency mission.
Smaller Pacific Fish Are Cleaner
- Smaller, fast-reproducing fish like anchovies and sardines from the Pacific Ocean are purer sources of omega-3s.
- Nordic fish isn't necessarily the best despite common beliefs.
Choose Fresh, Potent Fish Oil
- Look for high EPA/DHA omega-3 concentration of at least 80% in fish oil products.
- Check for low oxidation (TOTOX below 10) in final product to avoid rancid, inflammatory oils.
