Frank Rose on Internet Narratives

In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.

Rosser Reeves' "Reality in Advertising" is a classic text that emphasizes the importance of a strong unique selling proposition (USP) in advertising. Reeves argues that advertising should focus on a single, clear message that differentiates the product from its competitors. He advocates for a direct and persuasive approach, emphasizing the benefits and value proposition of the product. The book is a valuable resource for anyone interested in advertising, marketing, or sales. Reeves' emphasis on clear messaging and a strong USP remains highly relevant today. His principles provide a solid foundation for effective advertising strategies.

Tarzan of the Apes, written by Edgar Rice Burroughs, is the first book in the Tarzan series. It tells the story of John Clayton, a baby who is orphaned in the African jungle and raised by gorillas. As he grows up, he discovers his human identity and navigates between his jungle home and the civilized world.

In *Actual Minds, Possible Worlds*, Jerome Bruner examines the mental acts involved in creating imaginative worlds, highlighting the narrative mode's influence on human science, literature, philosophy, and everyday thinking. The book draws on literary theory, linguistics, anthropology, and psychology to explore how narrative underpins our sense of self and reality.

In 'On the Origin of Stories', Brian Boyd provides a comprehensive analysis of how storytelling evolved as a human adaptation, enhancing social cognition, cooperation, and creativity. He examines works like Homer's 'Odyssey' and Dr. Seuss's 'Horton Hears a Who!' to demonstrate how an evolutionary perspective can deepen our understanding of literature. The book argues that art, including fiction, is a form of cognitive play that offers tangible survival advantages.

In 'The Sea We Swim In', Frank Rose explores how stories shape our perceptions and influence our actions, providing insights into the elements that make compelling narratives. He draws on cognitive psychology and neuroscience to illustrate how leading brands and politicians use storytelling to engage audiences. The book offers a framework for 'narrative thinking', essential for success in today's media-rich environment.