Frank Rose

Frank Rose, author and faculty director at Columbia University, dives into the evolving landscape of storytelling in the age of the Internet. He discusses how traditional narratives are being transformed by digital media, creating immersive story worlds. The conversation explores the role of storytelling in advertising, emphasizing authenticity and emotional connections. Rose also highlights the power of long-form narratives through franchises like Star Wars, underscoring audience desires for more meaningful engagement and the challenges creators face with fan expectations.

Frank Rose, a senior fellow at Columbia University and author of "The Sea We Swim In," joins Rita McGrath to dive into the art of storytelling in the digital age. They discuss how technological advances have reshaped narratives, citing examples like James Cameron's film innovations and Trent Reznor's storytelling in music. The duo also explores the emotional aspects of persuasion, the critical role of audience engagement, and how brands can create lasting loyalty through immersive storytelling.