Frank Rose

Frank Rose, author and faculty director at Columbia University, dives into the evolving landscape of storytelling in the age of the Internet. He discusses how traditional narratives are being transformed by digital media, creating immersive story worlds. The conversation explores the role of storytelling in advertising, emphasizing authenticity and emotional connections. Rose also highlights the power of long-form narratives through franchises like Star Wars, underscoring audience desires for more meaningful engagement and the challenges creators face with fan expectations.