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The Sea We Swim In
How Stories Work in a Data-Driven World
Book • 2021
In 'The Sea We Swim In', Frank Rose explores how stories shape our perceptions and influence our actions, providing insights into the elements that make compelling narratives.
He draws on cognitive psychology and neuroscience to illustrate how leading brands and politicians use storytelling to engage audiences.
The book offers a framework for 'narrative thinking', essential for success in today's media-rich environment.
He draws on cognitive psychology and neuroscience to illustrate how leading brands and politicians use storytelling to engage audiences.
The book offers a framework for 'narrative thinking', essential for success in today's media-rich environment.
