2Bobs—with David C. Baker and Blair Enns
Turning Your Delivery Team Into a Sales Team
May 8, 2024
Blair shares steps for creative agency leaders to turn their team into a sales force. They discuss expanding roles, creating a culture of excellence, and navigating the transition from a delivery to sales team.
30:29
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Quick takeaways
- Transforming delivery team into sales team fosters organic growth in client relationships.
- Training and supporting team members crucial for successful cultural shift towards sales-oriented mindset.
Deep dives
Changing from Delivery Team to Sales Team
The podcast explores the concept of transitioning a delivery team into a sales team, focusing on growing existing accounts rather than solely attracting new clients. This shift involves expanding the role of not just account managers but the entire delivery team, encompassing various experts and practitioners who interact with clients.
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