Transitioning a Delivery Team into a Sales Team

The chapter discusses the gradual process of transforming a delivery team into a sales team, emphasizing the importance of nurturing and supporting individuals with sales aptitude. It highlights the need for ongoing training and coaching, celebrating team members who excel in the new roles, and addressing challenges related to cultural shifts and resistance within the organization. The conversation focuses on creating a sales-oriented culture, investing in growth, and incentivizing sales within the team to ultimately enhance agency sales success.