

317: The Irresistible Influence Scientific Formula of Aligning with Your Audience's Deepest Beliefs
Oct 16, 2024
Tamsen Webster, a persuasion and storytelling expert and author of "Say What They Can't Unhear," dives into the science of influence. She discusses how to craft stories that resonate with audience beliefs, transforming traditional arguments into emotionally compelling messages. Tamsen shares techniques for achieving rapid agreement in discussions and highlights the importance of cognitive empathy and identity in building trust. This engaging conversation reveals how introverted leaders can leverage their strengths to enhance communication and influence.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Power of Stories in Decision-Making
02:17 • 7min
Mastering Agreement: A Strategy for Concise Communication
09:43 • 3min
The Power of Identity in Influence
12:19 • 11min
The Power of Simple Communication
23:22 • 5min
Harnessing Introverted Strengths for Effective Leadership
28:01 • 2min