

317: The Irresistible Influence Scientific Formula of Aligning with Your Audience's Deepest Beliefs
4 snips Oct 16, 2024
Tamsen Webster, a persuasion and storytelling expert and author of "Say What They Can't Unhear," dives into the science of influence. She discusses how to craft stories that resonate with audience beliefs, transforming traditional arguments into emotionally compelling messages. Tamsen shares techniques for achieving rapid agreement in discussions and highlights the importance of cognitive empathy and identity in building trust. This engaging conversation reveals how introverted leaders can leverage their strengths to enhance communication and influence.
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Decisions Are Internal Stories
- Every decision people make is the end of an internal argument framed as a story.
- Persuasion works when your story aligns with listeners' pre-existing beliefs and principles.
Lead With Principles Before Data
- Lead with principles to get intuitive agreement before showing data.
- Use data to support the principle, not to create it, so people process information through belief first.
Get Agreement In 30 Seconds
- In under 100 words secure agreement in principle by stating the principle and how your idea links two accepted truths.
- Pause and let listeners indicate interest before you present supporting data.