Speak Up: Develop Your Executive Presence & Leadership Communication Style
317: The Irresistible Influence Scientific Formula of Aligning with Your Audience's Deepest Beliefs
Oct 16, 2024
Tamsen Webster, a persuasion and storytelling expert and author of "Say What They Can't Unhear," dives into the science of influence. She discusses how to craft stories that resonate with audience beliefs, transforming traditional arguments into emotionally compelling messages. Tamsen shares techniques for achieving rapid agreement in discussions and highlights the importance of cognitive empathy and identity in building trust. This engaging conversation reveals how introverted leaders can leverage their strengths to enhance communication and influence.
29:50
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Quick takeaways
- Effective storytelling that resonates with an audience's core beliefs enhances persuasion and creates deeper understanding.
- Recognizing and respecting others' identities fosters trust and facilitates open dialogue in persuasive communications.
Deep dives
Harnessing Introverted Strengths in Leadership
Many successful CEOs and leaders are introverts who effectively leverage their innate strengths to climb the corporate ladder. Introverts often excel because they can listen, reflect, and engage without feeling the need to dominate conversations, thus allowing them to connect more deeply with others. By embracing their natural tendencies, such as thoughtful communication and deep analytical thinking, introverts can manifest executive presence and influence within their organizations. Recognizing that confidence and leadership ability are not solely reserved for extroverts can empower introverts to pursue prominent roles they may have previously doubted they could achieve.
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