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317: The Irresistible Influence Scientific Formula of Aligning with Your Audience's Deepest Beliefs

Speak Up: Develop Your Executive Presence & Leadership Communication Style

CHAPTER

The Power of Identity in Influence

This chapter examines how self-perception shapes human behavior and decision-making, particularly in organizational settings. It highlights the importance of viewing others positively to build trust and enhance communication, emphasizing cognitive empathy in interactions. The discussion also explores the nuances of persuasion, illustrating how understanding others' beliefs can lead to more effective dialogue and acceptance of new ideas.

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