7min chapter

Speak Up: Develop Your Executive Presence & Leadership Communication Style cover image

317: The Irresistible Influence Scientific Formula of Aligning with Your Audience's Deepest Beliefs

Speak Up: Develop Your Executive Presence & Leadership Communication Style

CHAPTER

The Power of Stories in Decision-Making

This chapter explores the nuanced relationship between storytelling and decision-making, asserting that persuasion is not solely reliant on narrative. It highlights the significance of aligning ideas with existing beliefs and emphasizes that emotional factors often influence rational choices.

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