How I Built This with Guy Raz Remembering Jake Burton Carpenter
Nov 21, 2019
Jake Burton Carpenter, the visionary founder of Burton Snowboards, revolutionized winter sports by transforming snowboarding into a global phenomenon. He shares his journey from crafting wooden Snurfers in a Vermont barn to founding the world's largest snowboard company. Jake discusses the highs and lows of entrepreneurship, detailing the challenges of gaining acceptance in ski culture and the explosive growth of the sport. His warmth and love for snowboarding shine through, emphasizing family, legacy, and the joy of living fully.
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Snurfer Inspiration
- Jake Burton Carpenter's initial inspiration stemmed from the Snurfer, a stand-up sled popular in the 1960s.
- He saw the potential to develop it into a more sophisticated and refined product.
Hardships and Motivation
- Jake faced personal hardships, including the loss of his brother and mother, and expulsion from school.
- These experiences motivated him to turn his life around and pursue entrepreneurship.
Early Prototypes and Relocation
- Jake's initial prototypes were made in his Manhattan apartment using basic tools.
- He relocated to Vermont, recognizing it as a more suitable location for a snowboard company.