How I Built This with Guy Raz cover image

Remembering Jake Burton Carpenter

How I Built This with Guy Raz

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The Snowboarding Revolution: From Dreams to Reality

This chapter explores the transformative journey of a key figure in snowboarding culture, highlighting his personal struggles and the innovation that birthed a new winter sport. It presents his early entrepreneurial ventures, including the creation of the Snurfer and the challenges faced while establishing a snowboard company. Through a mix of nostalgia and determination, the narrative captures the difficulties and triumphs of pioneering a beloved sport.

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