
Remembering Jake Burton Carpenter
How I Built This with Guy Raz
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Surviving the Snowboarding Industry: Trials and Triumphs
This chapter navigates the competitive early days of the snowboarding industry, detailing the challenges and strategic choices faced by an iconic brand. It covers the emotional toll of leadership decisions, the transition to Olympic inclusion, and the impact of financial crises on company culture. From fostering a relaxed workplace to confronting personal health battles, the narrative reflects on resilience and dedication both in business and personal life.
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