How I Built This with Guy Raz cover image

Remembering Jake Burton Carpenter

How I Built This with Guy Raz

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The Rise of Snowboarding: From Rebellion to Recognition

This chapter explores the early growth of a snowboarding business, detailing how sales surged from 300 to 700 boards due to effective marketing and grassroots efforts. It also examines the challenges faced in gaining acceptance within traditional ski resorts and the camaraderie among pioneers of the sport during its formative years in the 1980s.

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