
Remembering Jake Burton Carpenter
How I Built This with Guy Raz
00:00
The Rise of Snowboarding: From Rebellion to Recognition
This chapter explores the early growth of a snowboarding business, detailing how sales surged from 300 to 700 boards due to effective marketing and grassroots efforts. It also examines the challenges faced in gaining acceptance within traditional ski resorts and the camaraderie among pioneers of the sport during its formative years in the 1980s.
Play episode from 19:19
Transcript


