

314: Collaborating Our Way to a Higher Close Rate with Tom Williams
Sep 14, 2023
Head of Clari Align, Tom Williams, discusses the importance of collaboration in sales, including mutual action plans, resetting buyer expectations, and the steps to effective client engagement. The podcast explores the challenges of implementing mutual action plans, strategic customer conversations for value extraction, and the launch of Clarry Align collaboration platform.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Creating a Collaborative Mutual Action Plan
04:00 • 20min
Enhancing Sales Management Process for Effective Client Engagement
24:29 • 23min
Navigating Risks and Challenges in Implementing Mutual Action Plans for a Sales Pipeline
47:23 • 5min
Strategic Customer Conversations for Value Extraction
52:36 • 6min
Innovative Collaboration Platform Launch: Clarry Align
58:56 • 2min
Emphasizing Process Over Technology in Sales Collaboration
01:01:16 • 2min