Introduction

In today's rapidly evolving sales landscape, one buzzword you'll often hear is "collaboration." But do we understand what it means, especially regarding closing sales? 

To demystify this crucial aspect of the sales process, we tuned into a recent episode of the Predictable Revenue podcast where Colin Stewart sat down with Tom Williams, the Head of Clari Align.

Highlights include: The Fine Points of Collaboration and Closing Deals (00:25), What are Mutual Action Plans? (06:30), The Steps and Stages of Collaboration (15:23), Resetting Buyer's Expectations (25:38), And more...

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