Marketing Meetup Podcast
How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting
Sep 7, 2023
Marketing experts Kerry Thorpe and Molly Baker discuss building effective marketing strategies, emphasizing audience needs and aligning goals with organizational objectives. They explore ethical collaborations in the chocolate industry and share insights on developing communication plans. The podcast also covers tools, media investment balance, and the importance of consistency and differentiation in marketing strategies.
57:51
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- A great strategy underpins marketing efforts, focusing on direction and productivity.
- Aligning marketing and brand strategies with business goals drives effective business growth.
Deep dives
Differentiating Brand Strategy and Marketing Strategy
Brand strategy focuses on defining the brand's identity, messaging, and target audience, while marketing strategy delves into specific tactics and objectives to drive short-term growth and long-term brand equity. Both strategies are critical, with brand strategy setting the groundwork for marketing initiatives to align with the brand's overall vision.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
