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How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

Marketing Meetup Podcast

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Tools, Strategies, and Media Investment Balance

Exploring various marketing tools like Google Sheets and Air Table, the chapter delves into the balance between complexity and simplicity. It discusses the allocation of media investment between brand and trade, with insights on tempo metrics and adapting strategies for B2B scenarios.

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