Marketing Meetup Podcast cover image

How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

Marketing Meetup Podcast

CHAPTER

Tools, Strategies, and Media Investment Balance

Exploring various marketing tools like Google Sheets and Air Table, the chapter delves into the balance between complexity and simplicity. It discusses the allocation of media investment between brand and trade, with insights on tempo metrics and adapting strategies for B2B scenarios.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner