Molly Baker

Marketing experts Kerry Thorpe and Molly Baker discuss building effective marketing strategies, emphasizing audience needs and aligning goals with organizational objectives. They explore ethical collaborations in the chocolate industry and share insights on developing communication plans. The podcast also covers tools, media investment balance, and the importance of consistency and differentiation in marketing strategies.

Molly Baker, founder of Indie Consulting, shares insights on selling strategy, client relationships, and account management in the agency world. She emphasizes the importance of trust, value creation, and genuine connection. Topics include selling strategy to gain trust, developing a repeatable process, offering client workshops, and unique account management approaches.