Kerry Thorpe

Marketing professional at Ben & Jerry's

Best podcasts with Kerry Thorpe

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Sep 7, 2023 • 58min

How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

Marketing experts Kerry Thorpe and Molly Baker discuss building effective marketing strategies, emphasizing audience needs and aligning goals with organizational objectives. They explore ethical collaborations in the chocolate industry and share insights on developing communication plans. The podcast also covers tools, media investment balance, and the importance of consistency and differentiation in marketing strategies.