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How to build a marketing strategy - Kerry Thorpe, Ben & Jerry's + Molly Baker, Indie Consulting

Marketing Meetup Podcast

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Building a Human-Centered Marketing Strategy

Molly Baker from Indie Consulting and Kerry from Ben and Jerry's discuss their professional collaboration and shared interest in activism. They emphasize the importance of understanding audience needs, aligning marketing goals with organizational objectives, and strategic planning for successful marketing campaigns.

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