The Fractional Edge Podcast

From Sales to Strategy: How Fractional Executives Propel B2B SaaS Companies with Mike Malloy

17 snips
May 24, 2024
Mike Malloy, Founder and CEO of Malloy Industries, discusses the importance of fractional executives in scaling businesses, workforce planning, balancing strategy and execution, and the need for transparent communication. He shares insights on transitioning from consulting to entrepreneurship and the impact of fractional executives on sustainable growth.
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ANECDOTE

From Deloitte To Matchmaker

  • Mike Malloy describes his path from Deloitte to running a sunglasses social enterprise, going bankrupt at 30, then rebuilding into nonprofit work and teaching at Georgetown.
  • He uses that history to explain why he loves connecting entrepreneurs and running Malloy Industries as a fractional executive matchmaker.
ADVICE

Validate Fractional Fit With A Short Trial

  • Ask which specific business problem a fractional executive will solve and what dream outcomes look like a year from now.
  • Start small with a short trial (e.g., 10k/month for three months) to reduce hiring downside risk and validate fit.
ADVICE

Set Communication Rules Upfront

  • Define clear communication protocols and deliverables before a fractional engagement begins, including reporting cadence and response expectations.
  • Address missed expectations immediately and agree how to reschedule or escalate to keep the relationship healthy.
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