Mike Malloy, Founder and CEO of Malloy Industries, discusses the importance of fractional executives in scaling businesses, workforce planning, balancing strategy and execution, and the need for transparent communication. He shares insights on transitioning from consulting to entrepreneurship and the impact of fractional executives on sustainable growth.

In this engaging discussion, guest Mike Malloy, CEO of Molloy Industries and an expert in B2B SaaS sales, shares insights on effective pitching. He delves into the PASTOR messaging method, emphasizing the importance of understanding customer pain points to foster authentic sales relationships. Malloy describes how sales should guide prospects through their challenges, ensuring they recognize and acknowledge their needs. He also reflects on his transformative journey into fractional leadership amidst the evolving workforce landscape, particularly influenced by AI.

Mike Malloy, CEO of Malloy Industries, discusses the impact of fractional sales executives on SaaS businesses. He emphasizes the need for CEOs to delegate sales leadership and leverage vetted professionals for robust revenue growth. Mike's unique approach combines professional expertise with a touch of humor, making the process engaging and effective.