
The Quiet Light Podcast
Mike Malloy Helps SaaS Owners Grow With Fractional Sales Executives
May 7, 2024
Mike Malloy, CEO of Malloy Industries, discusses the impact of fractional sales executives on SaaS businesses. He emphasizes the need for CEOs to delegate sales leadership and leverage vetted professionals for robust revenue growth. Mike's unique approach combines professional expertise with a touch of humor, making the process engaging and effective.
31:58
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Quick takeaways
- Utilizing fractional sales executives can help SaaS businesses streamline sales processes and achieve robust revenue growth.
- Delegating sales leadership to experienced professionals frees up CEOs to focus on strategic aspects of their business.
Deep dives
Referral Program with Generous Fees
Quiet Light offers a referral program where they pay substantial fees to referrers. Recently, they paid out a $56,000 referral fee, highlighting their commitment to rewarding referrals. Over a third of their closed transactions in the previous year came from referral partners, showcasing the effectiveness of their referral program. Referrers receive 10% of the earnings for simply making an email introduction, emphasizing the simplicity and generosity of their referral process.
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