Mike Malloy Helps SaaS Owners Grow With Fractional Sales Executives
May 7, 2024
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Mike Malloy, CEO of Malloy Industries, discusses the impact of fractional sales executives on SaaS businesses. He emphasizes the need for CEOs to delegate sales leadership and leverage vetted professionals for robust revenue growth. Mike's unique approach combines professional expertise with a touch of humor, making the process engaging and effective.
Utilizing fractional sales executives can help SaaS businesses streamline sales processes and achieve robust revenue growth.
Delegating sales leadership to experienced professionals frees up CEOs to focus on strategic aspects of their business.
Deep dives
Referral Program with Generous Fees
Quiet Light offers a referral program where they pay substantial fees to referrers. Recently, they paid out a $56,000 referral fee, highlighting their commitment to rewarding referrals. Over a third of their closed transactions in the previous year came from referral partners, showcasing the effectiveness of their referral program. Referrers receive 10% of the earnings for simply making an email introduction, emphasizing the simplicity and generosity of their referral process.
Expertise in Matching Fractional Executives for Business Growth
Mallory Industries specializes in matching CEOs with vetted fractional executives to aid in business growth. With a background in areas like consulting and startup CEO roles, the company focuses on helping entrepreneurs reclaim their time and freedom. By leveraging a network of experienced executives and utilizing a fractional approach, Mallory Industries supports CEOs in scaling their businesses efficiently and effectively. Through personalized executive matching, they facilitate the delegation of tasks, especially in areas like B2B sales, enabling CEOs to focus on strategic growth.
Sales Scalability Assessment for SaaS Businesses
Mallory Industries offers a comprehensive sales scalability assessment for SaaS businesses, delving into six key pillars of a successful sales engine. By evaluating aspects such as business model clarity, sales methodologies, CRM systems, performance metrics, sales team capabilities, and sales technology tools, they identify areas of improvement within the sales process. Through in-depth analysis, Mallory Industries helps companies optimize their sales strategies, address weaknesses in their sales processes, and enhance overall sales performance. Their focus on enhancing sales efficiency and effectiveness benefits businesses aiming to scale their operations.
Engagement with Investors for Fundraising Success
Mallory Industries assists entrepreneurs in connecting with investors through a deal flow newsletter, facilitating investor awareness and initial meetings. By featuring select companies in their newsletter and sharing relevant information about the businesses, they generate investor interest and enable impactful networking opportunities. Utilizing their network of over 550 investors and super connectors, Mallory Industries supports entrepreneurs in raising capital and expanding their business. With a track record of success in facilitating fundraising efforts, they provide valuable guidance and connections for companies seeking financial growth.
Mike Malloy is the Founder and CEO of Malloy Industries, a company matching b2b SaaS businesses with vetted, trustworthy fractional sales executives to facilitate scale and growth. He boasts a dynamic background with experiences ranging from being a Deloitte consultant to an adjunct professor at Georgetown. Mike is passionate about helping entrepreneurs reclaim their time and freedom and advocates for the future of fractional work in sales. His unique approach combines professional excellence with a personal touch, incorporating dad jokes as his dynamic brand personality.
In this episode…
As the SaaS industry becomes increasingly competitive, many companies struggle to find the right strategy to scale their sales, leaving CEOs scrambling to wear multiple hats and keep up. Could there be a proven method to streamline this process and push businesses past growth plateaus?
Mike Malloy, a b2b SaaS expert, delves into the transformative power of fractional sales executives in the SaaS space. He shares his knowledge and unique perspective on how companies can transition from struggling to make sales to achieving robust revenue growth. He emphasizes the importance of standard operating procedures and reinforces the need for CEOs to focus on critical aspects of their business by delegating sales leadership to experienced professionals. Moreover, Mike highlights the benefit of leveraging a network of vetted fractional executives to accelerate business growth without the risks and commitments of full-time hires.
In this episode of the Quiet Light Podcast, Pat Yates sits down with Mike Malloy, Founder and CEO of Malloy Industries, to discuss the value of leveraging fractional sales executives in the SaaS industry. Mike shares the six pillars of a sales engine, how a fractional executive can help solve common sales growth challenges faced by SaaS companies, how he built a network of vetted fractional sales executives, and the common mistakes SaaS businesses make when hiring salespeople.
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