Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
In the Works - A New Marketing Approach for Help Scout
02:48 • 2min
Help Scout - In the Works
04:48 • 3min
In the Works - A New Wave of Content Marketing
07:39 • 3min
How Do You Justify in the Works?
10:17 • 5min
Are You Measuring Reach or Residence?
14:59 • 2min
How to Make a Difference in the Workplace
16:47 • 4min
What We Wanted to Do With the Site
21:11 • 2min
We Work for Help Scout, Not in the Works
23:39 • 2min
How Do You Help the Team Remember the Forest?
25:50 • 2min
The XY Premise Pitch Framework
27:56 • 6min
Help Scout - The Second Phase - Profit and Purpose
33:54 • 5min
Making What Matters
38:43 • 2min