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The Best Thing to Do Is The Right Thing
Unthinkable with Jay Acunzo
Are You Measuring Reach or Residence?
Not everything that a marketer does needs to get in front of a mass audience. There are certain metrics that you can buy and there are certain that you can only earn. The goal of marketing is not reach, it is residence. Are you measuring accordingly? In addition to speaking with Nick, I also talk to Hillary Noble.
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