The Best Thing to Do Is The Right Thing
Unthinkable with Jay Acunzo
The XY Premise Pitch Framework
Seth Godin: Help Scout is not writing B2B necessarily. He says they're looking to tell more original stories about people whose values don't align with a typical business model. The premise pitch could be for a show, a magazine or any kind of project - it's the idea which everything else is based on. It combines what you explore with how you explore it and gives others a reason why they should care.
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