Shopify Masters How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
Feb 4, 2025
Laura Schubert and Lillian Tong, co-founders of the intimate skincare brand Fur, share their inspiring journey of breaking beauty norms with a focus on pubic hair care. They discuss overcoming initial skepticism and the importance of persistence and trust in entrepreneurship. The duo highlights their revolutionizing approach to luxury intimate care, the power of community engagement, and adapting marketing strategies in the age of social media. With humor and openness, they tackle taboo topics while fostering loyalty amongst customers.
AI Snips
Chapters
Transcript
Episode notes
Fur's Origin
- Laura Schubert's sister inspired Fur's origin through discussions about pubic hair and its surrounding stigma.
- Existing products focused solely on removal, lacking care options and open conversations.
Initial Skepticism and Fur Oil
- Lillian Tong initially doubted the market for pubic hair care products beyond removal.
- Laura Schubert's homemade Fur Oil impressed Lillian with its quality and sparked diverse reactions, indicating market potential.
Early Production and Fulfillment
- Initial production involved 1000 units of Fur Oil and Stubble Cream, made with a chemist found after many rejections.
- Fulfillment was handled manually from their homes.