Breaking the Taboo of Body Hair

The co-founders of the brand recognized a significant gap in the market for intimate hair care products, an area often stigmatized and overlooked. Laura Schubert and Lillian Tong identified that discussions surrounding pubic hair were largely absent, prompting them to create products that addressed this sensitive topic. Their vision stemmed from a personal need and a desire to shift perceptions around body hair, treating it as a normal aspect of self-care rather than a taboo topic. This approach resonated with consumers, allowing them to engage openly in conversations around body hair and grooming.