16min chapter

Shopify Masters cover image

How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence

Shopify Masters

CHAPTER

Revolutionizing Beauty: The Journey of Pubic Hair Care

This chapter explores the founding of a beauty brand dedicated to pubic hair care, sparked by personal needs and market skepticism. It details the pivotal moments in product development, strategic funding, and crafting a unique brand identity that challenges traditional beauty norms. The founders emphasize the importance of quality, trust, and overcoming stigmas in their journey to create a genuine and elegant approach to personal care.

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