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3min chapter
How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
Shopify Masters
Intro
This chapter explores the creation of a beauty brand focused on intimate care, tackling the stigma surrounding pubic hair and grooming. The co-founders share their personal experiences that inspired their mission, highlighting the need for luxury products in the intimate wellness market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode