Laura Schubert and Lillian Tong, co-founders of the intimate skincare brand Fur, share their inspiring journey of breaking beauty norms with a focus on pubic hair care. They discuss overcoming initial skepticism and the importance of persistence and trust in entrepreneurship. The duo highlights their revolutionizing approach to luxury intimate care, the power of community engagement, and adapting marketing strategies in the age of social media. With humor and openness, they tackle taboo topics while fostering loyalty amongst customers.