Applied Intuition emphasizes intentional design for team construction and business opportunities.
The founders stress the importance of shared values and close relationships for pursuing greatness.
Deep dives
Incorporating Design in Start-Up Development
Applied Intuition, a start-up focused on autonomy in vehicles, emphasizes the importance of design in various facets like team construction, business opportunities, culture, and category selection. The founders, Cassar Unis and Peter Ludwig, stress the value of intentionality in pursuing greatness, highlighting the need for shared values and close relationships.
Building Tools for Autonomy Systems
Applied Intuition specializes in providing software tools and infrastructure for developing autonomy systems in vehicles efficiently and safely. By examining the growth of software applications in the past two decades, they identify the opportunity to enhance software development in vehicles, a market with substantial potential due to consumer demand and market trends.
Roots in the Automotive Industry
Both founders, Cassar Unis and Peter Ludwig, have deep roots in the automotive engineering field. Their experiences in automotive companies and engineering roles motivated them to venture into self-driving simulation software for cars, leveraging their combined expertise and insights.
Designing Company Values and Performance Metrics
Applied Intuition outlines ten values, including speed, customer focus, technical excellence, and self-management, to govern decision-making and performance evaluation. They emphasize a quantitative approach to evaluating employee performance based on these values, setting a framework for organizational alignment and accountability.
Qasar Younis and Peter Ludwig both grew up in the backyard of American automotive giant General Motors in Detroit, but didn’t cross paths until their days as product managers at Google. Since then they’ve pooled their affinity for cars and technology as the co-founders of Applied Intuition, a fast-moving startup that has already achieved greatness with their advanced simulation software for autonomous vehicles. Mike Maples, Jr of FLOODGATE interviews Younis and Ludwig to discuss how the company has made its mark so quickly, and the value of being highly intentional about what will drive success from day one.
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