2min chapter

Pattern Breakers cover image

Qasar Younis and Peter Ludwig of Applied Intuition: A Startup Designed to Win

Pattern Breakers

CHAPTER

Introduction

Applied intuition is one of the newer start ups to achieve greatness, having just celebrated its fourth birthday since its founding in late 20 17. Cassar unis and peter ludwig have applied the idea of design in a very large way, including how they design their team, business opportunity, culture and category. Their approach and success shows us how valuable it can be to take a highly intentional approach on the things that matter most to achieve greatness.

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