Cassie Day, Instagram influencer and content strategist for the fitness industry, shares her killer content strategy for selling $85k/mo in training on Instagram. They discuss building a content strategy for a gym, getting coaches to create content, selling through Instagram, and managing a healthy work-life balance.
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Quick takeaways
Creating a strategic content cycle is essential for a successful gym social media strategy.
Building a cohesive and motivated team is crucial for the success of a gym.
Owning a profitable gym while maintaining work-life balance is a rare achievement.
Deep dives
Fitness program for everyday individuals with limited gym time
The podcast episode discusses a fitness program that caters to everyday individuals who want to improve their lives but don't want to spend excessive time at the gym. The program focuses on two to three hours of exercise per week and aims to represent individuals of all body shapes and sizes.
Challenges of gym ownership
The episode highlights the challenges of owning a gym, particularly the difficulty of running a profitable seven-figure gym while maintaining work-life balance. The speaker emphasizes the rarity of owning a profitable gym that allows for extensive travel and additional brand deals.
Content planning and scheduling
The podcast delves into the importance of planning and scheduling content for social media. The speaker outlines a specific four-week cycle in which the team brainstorm ideas, solidify concepts, create the content, and ensure brand consistency. The content is then managed by an appointed individual who oversees posting and engaging with the audience.
Importance of an engaged and cohesive team
The speaker emphasizes the value of a strong team and highlights the benefits of regular team huddles. The team huddles provide a space for brainstorming, planning, and improving the overall content strategy. The speaker believes that a cohesive and motivated team is crucial for the success of the gym.
Personal lifestyle and future plans
The episode explores the speaker's personal lifestyle and their plans for the future. The speaker mentions the importance of self-care, such as exercise, sleep, and seeking adventure. They also reveal that they are currently in an exploratory phase, considering options outside of opening more gyms, such as going remote or pursuing new services.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Cassie
(5:38) Cassie's social media strategy
(9:43) Breaking down the content cycle
(16:53) Why Cassie's content works well
(21:45) How to build a content strategy for a gym
(28:26) Getting coaches to create content
(30:06) Selling through Instagram and marketing strategies
(36:55) What's next for Cassie and her gym?
(50:00) Cassie's final advice for gym owners
(52:02) Managing a healthy work-life balance
(58:44) Where to go if you want to find Cassie
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