John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram.
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Show Notes:
(00:00) Introducing Cassie
(5:38) Cassie's social media strategy
(9:43) Breaking down the content cycle
(16:53) Why Cassie's content works well
(21:45) How to build a content strategy for a gym
(28:26) Getting coaches to create content
(30:06) Selling through Instagram and marketing strategies
(36:55) What's next for Cassie and her gym?
(50:00) Cassie's final advice for gym owners
(52:02) Managing a healthy work-life balance
(58:44) Where to go if you want to find Cassie