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Content Planning and Organizing on Instagram
In this chapter, they discuss the process of planning and organizing content for Instagram. They use a spreadsheet with different colors to represent the phases of the content. They also talk about how the content is planned out in terms of programs and months. They mention different marketing platforms like email, text, and social media, including TikTok. They also explain how the content can get cut if it doesn't meet aesthetic or representation standards. Finally, they touch upon Sarah's role in the process and her compensation.