John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Cassie Day (https://www.instagram.com/cassiedayyy...) for a deeper dive into her killer content strategy that sells $85k/mo in training on Instagram.

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Show Notes:

(00:00) Introducing Cassie

(5:38) Cassie's social media strategy

(9:43) Breaking down the content cycle

(16:53) Why Cassie's content works well

(21:45) How to build a content strategy for a gym

(28:26) Getting coaches to create content

(30:06) Selling through Instagram and marketing strategies

(36:55) What's next for Cassie and her gym?

(50:00) Cassie's final advice for gym owners

(52:02) Managing a healthy work-life balance

(58:44) Where to go if you want to find Cassie