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Daybreak
Quick commerce is helping brands thrive but can brands afford the success?
Jan 16, 2025
Nuha Bubere, a reporter from The Ken, delves into the quick commerce boom and its pitfalls for emerging brands. She discusses how these platforms initially offered vital visibility but now impose hefty fees and relentless inventory pressures. The podcast highlights the financial strain on smaller brands and the logistical nightmares of maintaining stock during surges in demand. Nuha emphasizes the struggle for a balance between brand visibility and financial health in this rapidly evolving marketplace.
24:29
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Quick takeaways
- Quick commerce platforms provide emerging brands with visibility and consumer access, but success comes with high operational costs and challenges.
- The pressure to maintain inventory and logistics can jeopardize brand sustainability, often leading to margin-neutral situations despite increased sales.
Deep dives
Opportunities and Challenges for Smaller Brands
Quick commerce platforms have provided smaller brands with unprecedented opportunities to compete against larger FMCG giants. Brands like Blinkit, Swiggy Instamart, and Zepto have created a level playing field where emerging brands can gain visibility and access to consumers they previously lacked. However, the success that comes from such exposure is not always sustainable. Smaller brands often struggle to keep up with the demanding logistics and supply chain management required to meet increased consumer demand, leading to challenges that can jeopardize their operational viability.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode