Quick commerce is helping brands thrive but can brands afford the success?
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Navigating Demand Challenges in Quick Commerce
This chapter explores the rapid growth brands experience when entering quick commerce platforms, using Hovu Fresh's logistical struggles during high-demand periods as a focal point. It highlights the challenges of maintaining supply chain balance for perishable goods amid surging consumer demand, exemplified by the risks faced by direct-to-consumer brands. The discussion further emphasizes the critical role of category managers and the complexities of stock management across regions in ensuring brand success in this competitive landscape.
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