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9min chapter
Quick commerce is helping brands thrive but can brands afford the success?
Daybreak
Navigating Demand Challenges in Quick Commerce
This chapter explores the rapid growth brands experience when entering quick commerce platforms, using Hovu Fresh's logistical struggles during high-demand periods as a focal point. It highlights the challenges of maintaining supply chain balance for perishable goods amid surging consumer demand, exemplified by the risks faced by direct-to-consumer brands. The discussion further emphasizes the critical role of category managers and the complexities of stock management across regions in ensuring brand success in this competitive landscape.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode