Quick commerce is helping brands thrive but can brands afford the success?
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Navigating the Challenges of Quick Commerce Credit Cycles
This chapter explores the intricacies of the credit cycle in the quick commerce industry, particularly the cash flow challenges faced by brands tied to a rigid three-month credit system. It highlights the case of a Bangalore beverage brand that, despite significant revenue, chose to exit quick commerce platforms due to the unsustainable pressures of rapid growth.
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