Nuha Bubere, a reporter from The Ken, delves into the quick commerce boom and its pitfalls for emerging brands. She discusses how these platforms initially offered vital visibility but now impose hefty fees and relentless inventory pressures. The podcast highlights the financial strain on smaller brands and the logistical nightmares of maintaining stock during surges in demand. Nuha emphasizes the struggle for a balance between brand visibility and financial health in this rapidly evolving marketplace.