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The Startup CPG Podcast
#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers
Dec 18, 2024
Heidi Traore, Supplier Relationship Development Manager at National Co+op Grocers, and Jeanette Bloss, their Category Manager, share fascinating insights into the co-op ecosystem. They discuss NCG’s role in empowering natural brands through centralized support and procurement. Topics range from the importance of data in category management to identifying trends like the growing interest in dumplings and plant-based alternatives. They also provide tips on effective brand outreach and fostering sustainable partnerships for long-term success.
58:46
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Quick takeaways
- NCG operates as a retail services cooperative that enhances the economic efficiencies of its member co-ops through shared resources and centralized procurement.
- Understanding the opportunities available at NCG is crucial for brands seeking collaboration, with emphasis on effective communication and well-prepared pitches.
Deep dives
The Impact of Barcodes in Commerce
Barcodes play a crucial role in retail, with the iconic beep heard over 10 billion times daily at various points of sale worldwide. To ensure products are ready for efficient scanning, businesses can obtain barcodes through trusted organizations like GS1US, which assists in meeting the requirements of retailers and enhances customer satisfaction. Effective barcode utilization streamlines operations, making it essential for both physical and online sales environments. Given the importance of proper barcode management, companies can better prepare their supply chain to meet consumer demands successfully.
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