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11min chapter
#174 - Buyer Spotlight: Heidi Traore and Jeanette Bloss, National Co+op Grocers
The Startup CPG Podcast
Navigating Competitive Beverage and Snack Markets
This chapter explores the challenges of standing out in saturated product categories, particularly beverages and snacks, highlighting the need for unique brand positioning. It discusses the rise of the mocktail phenomenon and innovative product development focused on sustainability in packaging. Additionally, the importance of strategic marketing and partnerships within National Co+op Grocers is emphasized to foster growth and engagement in the retail space.
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